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EP23: Is Your Brand a Cult Yet? How Ethical Propaganda Can Future-Proof Your Marketing with Jared T. Ross

In this powerful conversation, I sit down with Jared T. Ross: entrepreneur, ex-professor, and propaganda consultant, to unpack one of the most misunderstood and transformative marketing tools in business today: propaganda. Jared is the creator of the Cult Operating System and founder of Future Proof Marketers, where he helps brands build movements that outlast the algorithm.

We dig into the controversial - but clarifying - distinction between marketing and propaganda, how to build a brand narrative that actually influences public belief, and why identity, outrage, and belonging are the hidden engines of business momentum.

If you’ve been spinning your wheels trying to “explain your offer,” this episode will change the game.

 

What We Cover:

  • The Difference Between Marketing and Propaganda
    Why propaganda isn’t inherently evil and how it can be used ethically to build belief, not just sell products.

  • The Cult Operating System
    How great businesses engineer belonging, loyalty, and belief at scale by studying (not imitating) the mechanics of cults, religions, and enduring cultures.

  • The One Question That Clarifies Your Narrative
    Jared shares the single most powerful question every business owner must ask to cut through confusion and create clarity and conversion.


Resources + Links